Syndicast delivers highly targeted, geographically relevant advertising by establishing the location of the user and pushing advertising content to the user based upon their present location. There are many methods of determining user location including GPS, ISP, Facebook checkins, etc. we deploy. As such, a user can receive an advertisement from a retailer while waling past the retail store and that advertisement may provide offerings that expire within a limited time, creating demand-based action on the part of the user.
This also enables national brands to customize offerings for mobile users while traveling. While a Macy's customer in Minnesota in the winter will have no need for a beach umbrella, that same customer will need the umbrella, beach ball, towel and bikini once they land in Hawaii.